Questions arrive us about our logo. Frequently. We think it is an extraordinary logo, and like to tell its story here

We like to think it is the ultimate connection symbol:

• The hexagonal form of a hive, at each corner there is a connector - a person
• It is the representation of a group - it can only hold a fixed number of connectors
• The connector's signal resembles a planet with planetary rings - we like to think big
• The flow from connector to connector resembles a stream - a crooked, organic line
• When we multiply our logo, its meaning and power overwhelm - connecting everyone
• Zooming out, a fishnet appears, visualising the laws of wirearchy - our natural organisation form